• 2008
• Concept Map
• Exhibit map
• Project link

John Caswell is the CEO & Founder of Structured Visual Thinking, facilitator, and 'live map maker'; Hazel Tiffany is Head of Practice, pattern recognizer, and map developer; and Ian Francis is the Head of Research & Development and digital map maker. This chart illustrates 4D™, a four-phased method to capture, visualize, and resolve issues around strategy, change, vision, value creation, and transformation in complex organizations. Facilitated conversations (top image) are used to identify and capture major issues in four phases: Discovery (D1), Development (D2), Decision (D3), and Deployment (D4). The SVT Analysis validation matrix (left) presents data captured in D1-D3 and facilitates the exploration of gaps, priorities, implications, and dependencies. The SVT Workbook (upper right) provides a rich record of all sessions including preparation and analysis. The SVT Digital System (lower right) is an interactive, multimedia system of learning and communication which enables multiple stakeholders to gain access to outcomes, journeys, scenarios together with all relevant context. Arrows show the flow of knowledge from sessions into documented outcomes that communicate the new vision to leaders, stakeholders, and staff directly affected by the changes, building commitment and support necessary to bring any new strategy to fruition.