IV.8 4D™. The Structured Visual Approach to Business Issue Resolution

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John Caswell

Hazel Tiffany

Ian Francis

This chart by facilitator John Caswell, pattern recognizer and map developer Hazel Tiffany, and digital mapmaker Ian Francis illustrates 4D™, a four-phased method to capture, visualize, and resolve issues around strategy, change, vision, value creation, and transformation in complex organizations. Facilitated conversations (top image) are used to identify and capture major issues in four phases: ‘Discovery (D1),’ ‘Development (D2),’ ‘Decision (D3),’ and ‘Deployment (D4).’ The ‘SVT Analysis’ validation matrix (left) presents data captured in D1-D3 and facilitates the exploration of gaps, priorities, implications, and dependencies. The ‘SVT Workbook’ (upper right) provides a rich record of all sessions, including preparation and analysis. The ‘SVT Digital System’ (lower right) is an interactive, multimedia system of learning and communication that enables multiple stakeholders to gain access to outcomes, journeys, and scenarios, together with all relevant context. Arrows depict the flow of knowledge from sessions into documented outcomes that communicate the new vision to leaders, stakeholders, and staff directly affected by the changes, building the commitment and support necessary to bring any new strategy to fruition.


Caswell, John, Tiffany Hazel, and Ian Francis. 2008. 4D.TM The Structured Visual Approach to Business Issue Resolution. Courtesy of Group Partners. In “4th Iteration (2008): Science Maps for Economic Decision-Makers,” Places & Spaces: Mapping Science, edited by Katy Börner and Elisha F. Hardy. http://scimaps.org.

Acknowledgements: This exhibit is supported by the National Science Foundation under Grant No. IIS-0238261, CHE-0524661, IIS-0534909 and IIS-0715303, the James S. McDonnell Foundation; Thomson Reuters; the Cyberinfrastructure for Network Science Center, University Information Technology Services, and the School of Library and Information Science, all three at Indiana University. Some of the data used to generate the science maps is from the Web of Science by Thomson Reuters and Scopus by Elsevier. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.